SEARCH ADS / MEASURE & IMPROVELook beyond clicks.
Look beyond clicks.
Review conversions and cost.
Plan search campaigns around your products, target markets and landing pages. Connect keywords, copy, pages and conversion tracking, then review performance using actual reports.
Google AdsMicrosoft / BingYandex
GOOGLE ADS / CASE REPORTActual account capture
Reported conversions5,250Based on the account’s configured conversion events
Cost / conversion¥117
Clicks1.03M
01 / ACTUAL CAMPAIGN REPORT
Four metrics. One campaign snapshot.
A Google Ads account report supplied by the project owner. Website and account names are not disclosed.
Review acquisition
Check whether keywords, search terms and copy match the intended audience.
Review measurement
Confirm conversion definitions before assessing what happened after the click.
Review efficiency
Use budget, cost per conversion and subsequent business feedback to plan adjustments.
This case shows a specific account’s historical report, not expected results or promised clicks, conversions or costs for other projects.
SEARCH → ACTIONWhat happens after the click?
- 01Search term
- 02Ad copy
- 03Landing page
- 04Conversion
01 / THE RIGHT STARTING POINT
Start a new account, or improve an existing one.
01
New-account & market testing
Agree products, regions, languages, budget and conversion goals before account structure, keywords, copy and landing pages.
- Goals & test boundaries
- Account & ad-group planning
- Check tracking before tests
02
Existing-account review
Review search terms, negatives, page relevance and conversion records before changing structure, budget or content.
- Structure & data inventory
- Irrelevant traffic & page issues
- Prioritized testing
02 / SCOPE OF WORK
Different platforms. A clear advertising plan.
Choose platforms around your customers and markets rather than launching everywhere at once. Agree settings, budgets and reviews for each.
01Google Ads
Search advertising
Organize search ads around product intent.
Review locations, languages, product terms and purchasing intent; plan ad groups, copy and landing pages, and verify conversion events.
- Keywords & negatives
- Ad-to-page relevance
- Conversion events & records
02Microsoft Bing
Search advertising
Review market and account settings independently.
Assess Microsoft Advertising for the target market. For imported or new structures, independently check geography, language, keywords and tracking.
- Market & audience fit
- Imported structure review
- Search terms & cost observations
03Yandex Direct
Search advertising
Confirm market, language and landing-page readiness.
For relevant markets, review localization, account conditions, keywords and page language before tests and reviews.
- Markets & languages
- Account & page readiness
- Localized terms & tests
04Conversion path
Search advertising
Can visitors contact you after the click?
Review forms, phone, messaging, products and checkout; define primary conversions and avoid counting ineffective actions as leads.
- Page relevance & mobile
- Forms or shopping flows
- Primary conversion definitions
03 / CHECKABLE DELIVERABLES
Make the work concrete.
Quantities, implementation access, review periods and fees are set in the agreed proposal.
01
Account & market plan
Goals, regions, languages and budget boundaries.
02
Keywords & terms
Ad groups, negatives and search intent.
03
Ad copy
Copy tasks mapped to products and pages.
04
Landing-page tasks
Relevance and conversion improvements.
05
Tracking review
Event definitions, firing and records.
06
Campaign review
Tests, data changes and next tasks.
04 / PROJECT WORKFLOW
A clear next step at every stage.
- 01
Define the goal
Products, markets, budget and conversions.
- 02
Check readiness
Account access, pages and tracking.
- 03
Plan structure
Keywords, ad groups, copy and pages.
- 04
Review & test
Check settings and test within the budget.
- 05
Observe & adjust
Review terms, events and cost data.
- 06
Review the next stage
Document findings and the next investment.
05 / INCLUDED PROJECT BENEFITS
SUPPORT AFTER HANDOVER
FREE DIAGNOSTICS · VALID FOR ONE YEARSEO / AI and Google account diagnostics
For one year after delivery, diagnostic guidance on website SEO, AI-search visibility and Google-related account issues helps identify problems and next steps.
Diagnostics are separate from implementation, ongoing management, ad spend or guaranteed account outcomes. Account scope, booking and frequency are agreed for the project.DIAGNOSTICS INCLUDED1YEAR OF DIAGNOSTICS
PROJECT MEMBERSHIP BONUS · TWO MEMBERSHIPS
One to learn. One to build.
Keep learning website operations and exploring development resources after handover.
COMBINED MEMBERSHIP VALUE¥2,298INCLUDED WITH YOUR PROJECT
01 / LEARNINGLIFETIME SVIP
Zhao Ke Cheng Wang
www.zhaokecheng.vipCourses on websites, SEO, advertising and AI to support your next operational task.
WordPress / ShopifySEO / GEOGoogle AdsCross-border commerceAI & automation
MEMBERSHIP VALUE¥999
INCLUDED FREE02 / BUILDING RESOURCESLIFETIME SVIP
Zi Yuan Quan
www.ziyuanquan.vipWordPress themes, Elementor templates and plugins for page building and future improvements.
WordPress themesElementorSEO pluginsPerformance
MEMBERSHIP VALUE¥1,299
INCLUDED FREEMembership values refer to this project offer. Activation, eligible content, download limits and lifetime terms follow platform rules and the agreed offer; membership does not itself include official third-party theme or plugin licenses or activation keys.
06 / FAQ
A few useful answers.
Agree scope, fees, access and handover before work starts.
Ask about this service ↗
Should I use all three platforms?+
No. Choose based on markets, search behavior, language and budget; start with one platform if appropriate.
Is ad spend included in the service fee?+
Service fees, media spend, account-related costs and page production are specified separately before the quote.
Can I request a review without management?+
A diagnostic, targeted fixes or ongoing management can be scoped with their own deliverables and access.
Can you guarantee leads or sales?+
Results depend on products, market, budget, pages and follow-up. Agree test goals and review metrics without fixed-volume promises.
Who owns the account and data?+
Agree ownership, billing and access before work, with data and handover arrangements documented.
What project benefits are included?+
Projects include one year of SEO / AI-search and Google-related account diagnostic guidance, plus lifetime SVIP memberships for both learning and resource platforms. Diagnostic scope, frequency, validity and activation are agreed for the project; implementation, ongoing management and ad spend are scoped separately.
Search advertising
Share your product and market. Let’s plan the test.
Share your current website, market and the problem you want to solve so we can define the scope.
Share your advertising goal ↗Understand the need, then agree a plan.