Start with the problem to solve.
You do not need a lengthy brief. Share what you have and we can clarify the starting point together.
- Current or reference websites
- Products, business and audience
- Target markets and priority challenges
STAGE OUTPUTBusiness context and initial brief
Define the scope and deliverables.
Turn requirements into actionable work, agree what is included, what to prepare and how each stage will be reviewed.
- Agree pages, features or account scope
- Identify assets and responsibilities
- Confirm fees, schedule and review points
STAGE OUTPUTProject scope and work checklist
Approve key elements before moving ahead.
Carry out design, production, account setup or optimization for the chosen service, with communication at key review points.
- Approve key pages or campaign structure
- Produce, configure and optimize in stages
- Consolidate feedback and make adjustments
STAGE OUTPUTStage deliverables and feedback
Review the checklist. Clarify the next steps.
Review the agreed work, explain website editing, account access or report viewing, then confirm the support arrangements.
- Check pages, links or tracking setup
- Confirm access and operating guidance
- Explain benefits and follow-up arrangements
STAGE OUTPUTReview checklist and operating handover