A practical introductory note from GoogleAsk. Apply it to the actual scope of your project.
Prepare a fact base
Provide specifications, business facts, audience information and evidence. Identify what can be cited and what remains uncertain.
Separate generation and review
Review facts, sources, tone, duplication and commercial claims. Confirm permissions and measurement scope for client cases.
Review after publication
Keep an owner, publication date, review date and relevant sources. Update content when facts, products or measurement change.





