A practical introductory note from GoogleAsk. Apply it to the actual scope of your project.
Start with the visitor experience
Open the landing page on a phone. Check copy, loading, buttons and forms. Confirm that the offer matches the ad.
Complete a real test submission
Submit test details and confirm notification, storage and follow-up. A button click alone does not prove an inquiry arrived.
Separate leads from qualified leads
Define a qualified inquiry and connect quotes and sales where possible. Evaluate campaigns using business outcomes as well as clicks.
